Direkt zum Content
Man at laptop with social listening graphs and Owly logo

Drive real business impact with social, but make it easy

Find out what people are saying about your brand, boost engagement and customer satisfaction, and ramp up your sales with the most user-friendly social media marketing platform.

Bring your entire social media strategy
into one tab with built-in social listening

Hootsuite comes with everything you need to strategize and shine on social media. Get insights
about your brand, customers, and competitors, create engaging content, track your performance,
schedule posts, and respond to messages—all in one place.

Whip up scroll-stopping content in minutes with an AI caption and hashtag writer, built-in Canva templates, a multi-platform image resizer, and a drag-and-drop content calendar.

Boost reach exponentially with tools that help you make a splash—from heat maps that tell you the best times to post based on audience behavior to reports that pinpoint what kind of content your customers want to see.

Manage, track, and boost paid ads and organic posts in one dashboard. See how much you’ve spent on ads, plus track campaign conversions, clicks, cost per click, and other metrics that matter to your org.

Consolidate your engagement efforts into a single inbox for private and public messaging across multiple social networks. And save time with the Advanced Inbox add-on, which lets you automate replies using saved replies or an FAQ chatbot.

Hootsuite AI writing features
Hootsuite heatmap showing best time to post
Hootsuite-Veröffentlichungskalender für bezahlte und organische Beiträge
Hootsuite zentralisiert den Posteingang

Was kann Hootsuite für Sie tun?

+636 %
jährliche Steigerung der Reichweite
+500 %
Wachstum auf allen sozialen Kanälen
+250 %
Steigerung der Einnahmen aus Social Media-Quellen im Jahresvergleich

Scheduling, posting, engaging, and analyzing for social media newbies and pros alike

Expert or not, Hootsuite is designed to help social marketers understand what works (and what doesn’t), engage and delight their audience, and prove the value of all their hard work—without having to ping-pong between tabs.

Hootsuite scheduling features

Post amazing content in your sleep (literally)

Schedule posts to go live anytime—even if you’re snoozing away. Plus, create content in a flash with Canva templates and an AI content generator that writes captions and hashtags for you.

Hootsuite reporting features

Holen Sie sich mehr Follower, Interaktion, Reichweite und das Recht zum Prahlen

See what content brings in the most engagement and revenue, benchmark your performance against your competitors and industry, and get the best times to post based on your followers and goals.

Hootsuite-Messaging-Funktionen

Stress verringern und aus Followern treue Kunden machen

Reduce the clutter with a unified social media inbox that lets you reply to comments and messages across platforms. And with Advanced Inbox, you can get more done and respond faster thanks to inbox automations and team assignments.

Hootsuite AI writing features

Halbieren Sie Ihr Arbeitspensum: Übertragen Sie Aufgaben an die KI

Bye-bye, burnout. Hootsuite’s social media AI writer handles the first draft for you. It’ll come up with a month’s worth of ideas, craft captions for every network, and help you choose the best hashtags for your post.

Hootsuite dashboard with sentiment alert and topic insights

Halten Sie Ihren Ruf in Topform und bleiben Sie über Trends auf dem Laufenden

Keep up with the latest trends, monitor what people are saying about your brand or industry, and understand sentiment to protect (and improve) your reputation.

Warum Hootsuite?

Hootsuite's cartoon owl mascot, Owly, blushing.

16 years and 25 million users

Hootsuite was the first, and we’re still the most popular 16 years later. Over 25 million users have used Hootsuite to post, track, and outperform their competitors on social media.

Owly with a graduation cap on.

The ‘Ivy League of Social Media’

Nicht umsonst werden wir als „Ivy League der Social-Media-Ausbildung“ bezeichnet. Entdecken Sie die Hootsuite Academy (und lassen Sie sich zertifizieren!), sehen Sie sich Webinare an und lesen Sie den besten Blog der Branche.

Owly thinking, while wearing a monocle.

Die größte Integrationsbibliothek

Verknüpfen Sie über 100 Integrationen, um alle Ihre bevorzugten Tools im Hootsuite-Dashboard zusammenzuführen. Das ist (bei weitem) mehr als bei jeder anderen Social-Media-Management-Plattform.

We have seen an increase in engagement rates and significant results by tracking and analyzing our ongoing campaigns. Hootsuite… made it easy.
Rekha S.
Tender IT Solutions

The best brands on social use Hootsuite

  • Adobe
  • Bacardi
  • Soundcloud-Logo
Adobe
Bacardi

The no. 1 social media management tool for driving real business impact

Get more engagement, leads, and sales with Hootsuite Enterprise.