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The social media strategy that has transformed one of the world’s largest hotel group giants

A winning combination of strategy, tools, and training enabled the hotel group to meet every goal around digital transformation.

Meliá Hotels International was no stranger to social media; it already had a wide social media presence in several countries around the world, with some acting on a global level, others acting regionally, and 165 hotels with their own social media profiles. Determined to retain its position as one of the most important hotel groups in the world, Meliá Hotels International joined forces with Hootsuite for a complete digital transformation—with social media at the heart of its new strategy. This winning combination of strategy, tools, and training ensured that the hotel group was able to meet every single one of its goals.

“Hootsuite has become a strategic social media partner for Meliá and is the foundation for our entire large-scale social strategy. For us, it’s become a 360 solution that aids the management of our profiles across the board, from the global marketing teams to those in each individual hotel.”

Santiago García SolimeiGlobal Director of Social Media, Meliá Hotels International   

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