Resource LibraryNot Categorized

A Practical Guide to Measuring Social ROI (HootHoliday 2017) - 46262

Social media spend continues to grow at an increasing rate—and according to Ad Age, it’s expected to make up over 20 percent of all marketing budgets by 2020.

Despite these figures proving social media’s explosive growth, businesses still encounter challenges demonstrating that their social spend has a meaningful impact on their business goals or revenue.

As a marketer, it’s important to understand the value of your social marketing efforts. Calculating ROI is key to succeeding on social. With the number of metrics and data points available, measuring ROI can seem daunting—but it doesn’t have to be.

This ebook explores how Hootsuite can make calculating social ROI for your organization easier than you think. Using a simple three-step approach, you can eliminate the guesswork and save time proving the return on your social media investments. 

Download the ebook now to see how applying traditional marketing metrics and social strategies can enable you to calculate the business impact of all your social media activities.

Download your resource now

Share This:

Related Resources

Careem Case Study Resource Card Image
Case Studies

How Community Engagement at Careem Powers the Middle East’s Super App

A responsive social presence and a focus on customer experience have been key to rapid growth for Careem
Social Media Strategy Guide preview image
Strategy & Tactics

Social Media Strategy Guide

An 8-step guide to developing your social media presence
owly asset not found
Case Studies

How Hootsuite Boosts Reach, Recruiting, and Revenue with Employee Advocacy

Yes, Hootsuite built the best platform for employee advocacy. No, we weren’t using it as well as we could have been. Here’s how we fixed that.
Get the training you need to grow your career