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The Democratization of B2B Sales

Talent wins games, but teamwork and intelligence wins championships
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The pandemic continues to disrupt industries, business models, and sales strategies. With buyers and sellers grounded for the foreseeable future, emergent trends like the investment of remote selling, software-as-a-service outside of tech, and the adoption of digital channels and tools will accelerate.

In this report from Forrester, you’ll learn how forward-looking B2B sales leaders are abandoning traditional seller hierarchies, activating a wide range of employees on behalf of revenue goals, and finding new ways to organize, enable, and motivate their teams to meet the demands of current and future B2B buyers.

    What You’ll Learn:

  • How the challenges of the pandemic will accelerate in-progress trends
  • Why sales success will shift from individuals to teams
  • How B2B sellers can prepare for a different landscape

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