Resource LibraryNot Categorized

The ROI of Social Media - 16534

How to measure and prove the value of your investment

Discussions about the ROI of social media often stop being productive when an organization can’t get past the question of how to translate social media activity directly into financial results.

Sound familiar?

Turning gut feelings into indisputable data is a challenge all good social marketers face.

To confidently prove the connection between social media activities and an organization's financial goals, you need:

  1. A new definition for the “ROI of social media.”

  2. A measurement framework that fits your unique organization.

  3. A platform that can help you turn hard data into actionable insights.

This guide will give you all three. You’ll learn how to contextually define the ROI of social media, choose the best metrics to measure, and prove success in a way that speaks to your entire organization.

Ready to redefine how your organization perceives the value of social media? Download our guide to the ROI of social media now.

Download your resource now

Share This:

Related Resources

Careem Case Study Resource Card Image
Case Studies

How Community Engagement at Careem Powers the Middle East’s Super App

A responsive social presence and a focus on customer experience have been key to rapid growth for Careem
Social Media Strategy Guide preview image
Strategy & Tactics

Social Media Strategy Guide

An 8-step guide to developing your social media presence
owly asset not found
Case Studies

How Hootsuite Boosts Reach, Recruiting, and Revenue with Employee Advocacy

Yes, Hootsuite built the best platform for employee advocacy. No, we weren’t using it as well as we could have been. Here’s how we fixed that.
Get the training you need to grow your career