Thanks to the popularity of online reviews and social media, consumers are now in charge of a brand’s reputation just as much as the organization itself.
By using social media to proactively strengthen and protect your organization’s reputation, you can increase reach, establish credibility, grow your community, and build the kind of brand loyalty that will separate you from your competitors.
What you'll learn:
Why a strong reputation is essential for protecting your brand
Strategies for using social media to strengthen your brand reputation
Tips for keeping your brand reputation safe on social media
Will is CMO of social intelligence company Brandwatch. His passion is social data and how it can shape industries, policies, research and innovation. He is a board member of the Big Boulder Initiative, whose mission is to establish the foundation for the long-term success of the social data industry. Previously, Will co-founded and ran NixonMcInnes, a consultancy which pioneered in early social media marketing and went on to change how more than 30 major corporations, charities and governmental departments behave, particularly in response to social and digital. He authored Culture Shock, a 21st century handbook for business with an average review of 4.5 stars on Amazon and was a TEDx speaker in 2011.
Jenny is the Global Campaign Manager at Hootsuite, driving campaign go to market strategies to meet the needs of our global customers. Jenny works with cross functional teams to bring a clear view of our customer and insights to build connections with our customers. Bringing more than 10 years of experience on both the agency and client side, Jenny has a diverse background leading award-winning campaigns for global brands such and Nike and Jordan, as well as in product management roles directing digital product strategy and experiences at TELUS.
Jen Forrest is the Director of Social Media at DEG, a full-service digital marketing agency where creativity meets technology. During her career, she has helped some of the world's most trusted brands find success in the ever-changing world of social media and digital marketing. Jen is a results-driven leader who has contributed to several award-winning campaigns and standout social and digital programs throughout her tenure at various agencies in Chicago and Kansas City. Her work experience has spanned across consumer, financial service, healthcare and corporate industry verticals – enabling her to understand various business challenges and the role social can play. Away from work, Jen is a busy mother of twin girls who loves to live in the moment with her family.
Matthew Schnarr, Senior Sales Engineer, brings over 15 years of security experience and has worked with some of the largest security teams globally. Matthew's experience focuses on threat intelligence, log analysis and protecting brand reputations on social media. When not knee deep in Twitter, Facebook and other social networks, Matthew usually can be found playing volleyball, both indoor and outdoor.