WebinarsSocial Marketing

How to Build an Audience Driven Social Marketing Plan

Kerri Bremer2 Q3 Cust Roadmap 200X200
Samantha Burnet
Product Marketing Specialist, Ads | Hootsuite
Evolving Demographic Resource 1500X1950

Details

It’s official: the role of the social marketer is changing. As organic reach continues to decline and engagement metrics disappear, brands are feeling the pressure to deliver concrete ROI.

According to Hootsuite’s Social Trends 2020 report, 44% of senior marketers aim to “drive conversions” with their social strategy. To achieve this, your organization needs fresh, actionable insights into your audience’s shifting preferences, demographics, and behaviours.

Join our webinar to hear from marketing experts as they share best practices on using social listening tools to analyze and understand audience behaviours. Plus, learn how to combine social and performance marketing strategies to build a successful marketing plan.

    What You’ll Learn:

  • How to use social listening tools to understand different audience behaviours
  • How to use a combination of social marketing and performance marketing strategies to reach your audience

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Share This:

  • Kerri Bremer2 Q3 Cust Roadmap 200X200

    Samantha Burnet

    Product Marketing Specialist, Ads | Hootsuite

    Samantha is a product marketer for Hootsuite Ads supporting the go-to-market strategy to drive value for customers through social advertising.

    Follow Samantha on LinkedIn

  • Evolving Demographic Speaker Square Savi  Chakraborty

    Savi Chakraborty

    Product Marketing Manager, Ads, Hootsuite

    Savi is product marketer for Hootsuite Ads and leads the go-to-market strategy to drive value for customers through social advertising.

    Follow Savi on LinkedIn

  • Webinar Headshot Monica Romaniuc Q4Productroadmap 400X400

    Monica Romanuic

    Product Marketing Manager, Hootsuite

    Monica leads the go-to-market strategy for Hoosuite’s portfolio of engagement products enabling SMB and enterprise customers to strengthen their relationships by using social.

    Follow Monica on LinkedIn

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