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How Alès Group Uses Social Media to Win More Followers—and Sales

The cosmetics company uses coordinated strategy and a global content library to empower regional teams around the globe.

When it came time to develop a social media strategy, Alès needed to design and roll out a strategic plan that would bring together multicultural and multilingual teams around the world, all with different levels of digital experience. Here’s a look behind the scenes of this strategy.

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