Resource LibraryNot Categorized

Strategizing the Social Media PlayStrategizing the Social Media Play: A CFL Case Study - 5574

How the CFL used social media to increase fan engagement and referral traffic

The Canadian Football League (CFL) covers 24/7, year-round events, highlights and games across Canada. While they pride themselves on fan engagement, they needed to centralize their efforts on one interface in order to grow communities and continually improve content quality. The CFL selected Hootsuite as their platform of choice to drive visibility into the volume and engagement across all its channels.

  • 10x more Twitter referral traffic to CFL.ca year-over-year

  • 12% more page views on CFL.ca per visit on CFL.ca and mobile site

  • 28% increase in #CFL hashtags in tweets

Download the case study to learn more about how Hootsuite helped the CFL drive growth through social.

Hootsuite gives us the ability to track, monitor and engage in the various conversations our fans are having.

- Richard Obrand, Coordinator, Digital Media, CFL

Download your resource now

Share This:

Related Resources

owly asset not found

How SPIE Engineered a Better Social Media Strategy

owly asset not found
Case Studies

How the British Museum Increased 
Social Media Engagement by 126%

With a social media strategy focused on engagement and customer experience, 
the Museum has grown its social audience faster than its peers
Careem Case Study Resource Card Image
Case Studies

How Community Engagement at Careem Powers the Middle East’s Super App

A responsive social presence and a focus on customer experience have been key to rapid growth for Careem
Get the training you need to grow your career