Resource LibraryNot Categorized

The Guide to Paid Social - 40538

5 simple steps to calculate the ROI for social ads campaigns

Social media is quickly taking over the digital advertising space. In the last year, social media ad spending has grown more than 50 percent to $16.3 billion.

In 2017, Facebook reported $9.16B in advertising revenue for a single quarter (Q2)—a 47 percent increase over Q2 2016.

This trend is not slowing down, so it’s important you understand how social media advertising can help your business. By calculating the ROI of your social ads, you can create more targeted campaigns, increase revenue, and secure more budget for future projects.

In this guide, we’ll show you how to measure the ROI of your social ads, with simple tips on how to save time and maximize your return.

Download your resource now

Share This:

Related Resources

Careem Case Study Resource Card Image
Case Studies

How Community Engagement at Careem Powers the Middle East’s Super App

A responsive social presence and a focus on customer experience have been key to rapid growth for Careem
Social Media Strategy Guide preview image
Strategy & Tactics

Social Media Strategy Guide

An 8-step guide to developing your social media presence
owly asset not found
Case Studies

How Hootsuite Boosts Reach, Recruiting, and Revenue with Employee Advocacy

Yes, Hootsuite built the best platform for employee advocacy. No, we weren’t using it as well as we could have been. Here’s how we fixed that.
Get the training you need to grow your career