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Using Social Contesting: The Major League Soccer Story

See how Major League Soccer uses Hootsuite social contesting to build a fan base

Major League Soccer (MLS) is a North American professional sports association that includes 19 soccer teams and provides sport entertainment to over 20,000 soccer enthusiasts every game. Being a relatively young association, it was essential that the social media team leverage the existing loyal fan base in order to appeal to new audiences. MLS chose Hootsuite to launch a social contest on Twitter.

  • Approximately 20,000 campaign related tweets

  • Nearly 40,000 total votes

  • 621 votes for the winning player, Marco Pappa

Download the case study to learn more about how Hootsuite helped the MLS successfully launch and run a social campaign on Twitter.

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