Major League Soccer (MLS) is a North American professional sports association that includes 19 soccer teams and provides sport entertainment to over 20,000 soccer enthusiasts every game. Being a relatively young association, it was essential that the social media team leverage the existing loyal fan base in order to appeal to new audiences. MLS chose Hootsuite to launch a social contest on Twitter.
Approximately 20,000 campaign related tweets
Nearly 40,000 total votes
621 votes for the winning player, Marco Pappa
Download the case study to learn more about how Hootsuite helped the MLS successfully launch and run a social campaign on Twitter.