Does your company use social media to talk to customers? Is your organisation ready for RG 271?
Since October 5th, now more than ever, Australian Financial Services organisations must ensure that they have a strategy in place to make their social media channels compliant with RG 271.
Customers view social media as a direct, easy way to contact an otherwise ‘faceless’ organisation. RG 271 may change how you need to manage complaints from your customers about products, services, staff and complaint handling.
With the new requirements stating that you must deal with complaints on your organisation’s social media channels the same way as complaints you receive through other channels, it’s important your organisation has the right tools and strategy in place.
Watch Hootsuite and Brolly teams break down the new requirements under RG 271 and show how our tools and strategies will help your business respond faster, work smarter and engage one-on-one at scale with your customers.
Some key takeaways:
What are the new requirements under RG 271 and how do they impact social media?
What are the impacts for Australian financial services social media teams?
How Hootsuite and Brolly’s technology can help your team manage the increased workload brought on by RG 271