Measuring three types of social marketing performance
This Forrester report outlines three types of social marketing performance: business impact, marketing impact, and content impact. Most social media marketing programs today do a decent job of measuring content impact and understanding what drives audience engagement. However, measuring how it contributes to broader marketing goals is the next step. Finally, proving how social media contributes to business impact is the last, and most challenging step.
Read the report to discover three types of measurement for social marketing performance.