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Reaching global audiences with social media

How the University of South Australia lifts global engagement by 42%

In 2013, The University of South Australia (UniSA) set a plan in motion to increase its international profile. With social media playing an increasingly important role in higher education, UniSA recognized the need to implement a university-wide social media strategy to connect with prospective students and enhance the whole experience.

  • 125% Increase in Facebook Likes

  • 23% increase in social reach to new markets

  • 42% increase in global engagement levels

Learn more about how higher education can benefit on social using Hootsuite. Download the case study today.

With the recent release of our strategic action plan to increase global engagement, we are challenged to collaboratively reach prospective, current, and graduate students worldwide. Hootsuite is an essential part of the solution.

—Amy Tran, Digital Marketing Officer, University of South Australia

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