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Video Strategy Toolkit

Social video is powerful. And your business needs it. But where do you actually start? Our toolkit covers the basics, best practices, and essential specs so you can hit the ground running.
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Your brand can’t afford to ignore social video.

Not only do videos get more engagement across pretty much every major social network, they also drive results.

An impressive 93% of brands have got a new customer because of a video on social media, according to Animoto.

Convinced? Now that you’re ready to add video to your social mix, you need to know what to do with it.

  • The four main video formats and how you should use them
  • Tips for creating effective social videos for business
  • Key video specs—like length and aspect ratio—for making good video content

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