In the two years since the last Social Campus report, a lot has changed in the world of social media. Data privacy scandals forced social networks to rethink user privacy and security. User behavior shifted from public social engagement toward private messaging apps. And the continued decline of organic reach created a greater demand for paid advertising.
Despite the shifting landscape, social media remains a key part of the fabric of higher education with 98% of schools using it across campus to enhance the student journey.
The 2019 edition of the Social Campus report is based on a global survey of 530 social media leaders in higher education around the world, as well as in-depth interviews with five notable institutions: St. Andrew’s University, Purdue University, Georgia State University, the University of Waterloo, and the University of Manchester.
The report examines the state of the Social Campus today and identifies opportunities for greater operational efficiency so schools can measure and prove the value of social across the entire student journey. It also explores key trends and recommendations to help schools stay on the cutting edge of social innovation and remain relevant to their audience of digital natives.