Government Social Media Trends in 2018

WebinarsSocial Marketing

Ben Cathers
Ben Cathers
Principal Solutions Consultant at Hootsuite


From crisis communications to policy changes, the primary channel of governmental communication is increasingly social-first. It’s where citizens are and crucially where they are most engaged.

In this live webinar, Hootsuite’s Ben Cathers and Insight Partners’ Nick Sinai will discuss how the state of social media in government is changing in 2018 and offer five recommendations to focus on.

You’ll discover areas of opportunity for your government organization and practical ways to make these trends come to life.

What you'll learn:

  • The top 5 social trends for government industries—and what they mean for your organization

  • How citizen engagement and behavior will change this year

  • How government organizations are using social networks in 2018

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  • Ben Cathers

    Ben Cathers

    Principal Solutions Consultant at Hootsuite

    Ben partners with Hootsuite’s largest government and financial services clients to help address their unique digital transformation requirements. He works closely with customers and industry analysts to ensure our solutions meet and exceed government-specific compliance standards for enterprise social media management. He has shared his experience, insights and expertise at events including GSMCON, DoDIIS and DINFOS. As well as this, he has been published in FCW and GCN.

  • Nick Sinai

    Nick Sinai

    Venture Partner, Insight Venture Partners

    Nick is an expert advisor on policy, regulatory, and government markets. He joined Insight in 2014 from the White House, where he was U.S. Deputy Chief Technology Officer. At the White House, Nick led the President’s Open Data Initiatives to harness the power of data to fuel innovation and economic growth. He also led the Open Government Initiative to ensure the Federal Government is more transparent, participatory, and collaborative.

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