Advocacy and the Bottom Line

Stefan Krepiakevich
Stefan Krepiakevich
Manager, Strategic Initiatives, Hootsuite


Few things can drive business like advocacy. From customers to employees, advocacy creates more credibility and gets your message heard by a larger audience than traditional marketing channels. And we can show you how.

In this webinar we cover:

  • What advocacy is and why it’s important to your business

  • The difference between internal and external advocacy

  • How Hootsuite used advocacy to drive exponential growth

  • How to measure the success of your advocacy initiatives

This is a recording from our second virtual conference, Connect via Hootsuite. It provides a foundation for your strategy and a glimpse of what to expect at future events.

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  • Stefan Krepiakevich

    Stefan Krepiakevich

    Manager, Strategic Initiatives, Hootsuite

    Stefan Krepiakevich was previously the VP of Business Development at Brightkit. He has a passion for helping businesses drive engagement and sales through innovative social marketing campaigns & initiatives.

  • Cameron Uganec

    Cameron Uganec

    Senior Director, Growth Marketing & Education, Hootsuite

    Cameron is the Senior Director, Growth at Hootsuite.  Today, he is focused on building a global brand through a storytelling approach, with social media and content at its core.  Cameron has over 15 years of digital media and marketing experience.

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