Advancing Social Maturity: How Governments are Transforming their Social Strategies in 2021

Mariana Ferraro

Director of Social Media and Digital Content for the City of Los Angeles

Details

The fundamentals of your government agency may not have changed, but everything else has.

You likely spent months planning your 2020 social strategy, only to throw those plans out the window and swiftly change direction. Now it’s time to get back on track with a new game plan for 2021 and beyond.

We’re bringing back a popular webinar featuring a panel of leaders in the public sector who will discuss what “ social maturity” means to them and their agency—along with the lessons they’ve learned throughout the pandemic.

We’ll draw on research Hootsuite created in collaboration with Altimeter Group, where we surveyed 2,162 marketers to quantify how sophisticated organizations are using social media to create new efficiency and value beyond marketing and communications. From this research, we’ll see what resonates in the public sector, and whether government agencies are experiencing the same trends.

Here’s what you’ll learn:

The tactics that sophisticated government organizations are using in their social strategies
The benefits of advancing your social media maturity
How to get buy-in from leadership to advance your social program

What You’ll Learn:

New data to help you build an effective government social strategy in 2021, based on what's working with Hootsuite's largest customers and Government organizations.
Best practices for using social to strengthen relationships with constituents, align strategic planning with changing audience behavior in the light of COVID, and advance digital transformation efforts.
How to connect social media to the transformation agenda senior execs really care about.

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Industries:

Government

Mariana Ferraro
Director of Social Media and Digital Content for the City of Los Angeles
Mariana Ferraro is a multiple award-winning Media Executive who joined the City of Los Angeles at the end of 2019 with over two decades of experience in Television Production, Digital Marketing and Social Media having Produced global broadcasts like the Oscars, Golden Globes, the American Music Awards and Country Music Awards to name a few.
marianaLACITY
Jeremiah Bentz
Marketing Chief, Marine Corps Recruiting Command
Jeremiah is the Marketing Chief for Marine Corps Recruiting Command in Quantico, VA. Since 2010, he has served in a variety of roles in the training, management, and leadership development of Marines assigned to Recruiting Duty. As the Marketing Chief, he develops curriculum, provides training, and supervises the management of Digital Engagement efforts for Marine Corps Recruiting. This is accomplished by ensuring that sales and operational priorities are integrated into, and supported by, a variety of marketing efforts ranging from awareness tactics, to lead generation, and ultimately support material to support Marine Corps Recruiters nationwide.
JeremiahBentz
Andrew Cassidy
Director of Social Media, Massachusetts Bay Transportation Authority
Andrew is currently the Director of Social Media for the Massachusetts Bay Transportation Authority, which transports more than 1.2 million riders each day, where he plans, directs, and administers MBTA-wide social media and other digital communications initiatives.
Andrew_Cassidy
Nick Sinai
Senior Advisor at Insight Partners, Adjunct Faculty at Harvard Kennedy School, and former U.S. Deputy CTO
Nick is a Senior Advisor at Insight Partners, a leading venture capital firm investing in software companies. Nick is currently a board member at BrightBytes, a SF-based data analytics company serving K-12 schools. As Adjunct Lecturer in Public Policy, Nick teaches “Technology and Innovation in Government” at the Kennedy School of Government at Harvard University. Prior to Insight and Harvard, as U.S. Deputy CTO in the White House, Nick led President Obama’s Open Data Initiatives to harness the power of data to fuel innovation and economic growth, and helped start and run the Presidential Innovation Fellows program.
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Morgan Zerr
Principal Business Value Analyst at Hootsuite
Morgan consults with Hootsuite’s most strategic customers to align social media to their business success. She works through their unique social marketing challenges, and provides strategy and technology recommendations to help them reach their objectives.
Follow Morgan in LinkedIn
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