Success Story: How Fairfax County Uses Social to Better Serve Constituents

WebinarsSocial Marketing


With the right strategy, social media can be a powerful engagement and information channel—and a vital crisis management tool—for government and public sector agencies.

In this webinar, learn how the Fairfax County Government in Virginia grew from having a single social media presence representing multiple agencies to using 30 targeted accounts, effectively managed by dozens of users.

You’ll gain invaluable insights—based on actual results—from how Fairfax uses social media to protect their reputation and better serve constituents. Plus, you’ll get an inside look at their social vision for the future.

Hear directly from the people responsible for Fairfax’s social strategy and learn how to:

  • Monitor and measure social activity—to constantly refine and improve your social strategy

  • Evolve a scalable social strategy that adapts to changing demands

  • Make it easy for government agencies to use social to deliver more value—from improving public health to finding lost pets

  • Set up efficient workflows that connect your central team to front-line users—to create a single coordinated social voice and presence

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