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Citizen Experience in the Social City

Ben Cathers
Ben Cathers
Global Principal Solutions Consultant | Hootsuite


With citizens using social more and more, they expect a consistent level of service when moving through and interacting with a city and its organizations. To help ensure this, The Social City is a concept of local government agencies and public sector organizations working collaboratively to engage with citizens on social to enhance their overall experience of living in, or visiting, a specific city.

In this webinar experts from YVR Airport, BC Ferries, and Hootsuite explore how an integrated social media approach can deliver a better citizen experience. Plus, we’ll also hear from Brandwatch about the role that social listening can play in creating positive experiences for citizens.

What You’ll Learn:

  • checkmarkActionable tips on how to increase engagement
  • checkmarkHow to use social to improve the citizen experience in your city
  • checkmarkHow to work collaboratively to ensure consistency at every touch point

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  • Ben Cathers

    Ben Cathers

    Global Principal Solutions Consultant, Hootsuite

    Ben partners with Hootsuite’s largest government and financial services clients to help address their unique digital transformation requirements. He works closely with customers and industry analysts to ensure our solutions meet and exceed compliance standards for enterprise social media management.

  • Chris Andrea

    Chris Pham

    Social Media Strategist & Specialist, YVR

    Chris and Andrea are the dynamic duo behind the online voice of Vancouver Airport (YVR), the second-busiest airport in Canada and named Best Airport in North America nine years running. Their goal is to engage, inspire, assist the community, and help connect BC proudly to the world. Andrea is into fashion and design, and Chris is a sandwich enthusiast.

  • Kevin Boyle

    Kevin Boyle

    Corporate Marketing Manager, BC Ferries

    Kevin has been with BC Ferries for three years, currently working as their Corporate Marketing Manager. His role includes the development and execution of the social strategy across all platforms. Prior to his move across the pond, Kevin worked as an analyst with Tesco PLC and Nestlé Ireland and as a Marketing Manager at Columbia Skylights, a building materials manufacturer in Burnaby.

  • Rhonda Daye

    Rhonda Daye

    Customer Relations Manager, BC Ferries

    Rhonda manages the Customer Relations Team, and is the central point of contact for ensuring departmental consistency and communication. She offers advice, guidance and assistance to executive, management and front line staff on customer issues. Rhonda also works closely with all areas of the business to update policy and affect change to further enhance the customer experience.

  • Copy Of Copy Of Adam Brandwatch

    Adam Brons-Smith

    Senior Data Analyst, Brandwatch

    After 5 years of working with a wide variety of brands within the digital landscape, Adam now helps clients at Brandwatch work on embedding social listening into their strategies and building setups to deliver against objectives and KPIs.

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