Create Engaging Social Campaigns That Convert

Tori Tait
Tori Tait
Director of Content & Community, The Grommet


From social quizzes and contests to user-generated content campaigns, there are few better ways to engage your audience, create excitement around your brand, and generate high-quality leads than social media campaigns.

In fact, social campaigns are up to 60% more effective than traditional advertising, according to the McKinsey Global Institute.

Watch Richard Hungerford, Director at Hootsuite Campaigns, for an exclusive webinar on how to create, launch, and promote conversation-sparking social campaigns that resonate with your audience—and inspire them to take action.

Whether your goal is increased sales, engagement, or brand awareness, you’ll learn how to:

  • Identify the campaign type best suited to your goals—from a Facebook quiz to a photo contest

  • Conceptualize and design the all-important visual elements of your campaign to maximize conversion

  • Discover where you can promote your campaigns beyond social media—online and offline

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  • Tori Tait

    Tori Tait

    Director of Content & Community, The Grommet

    Tori is the Director of Content & Community at The Grommet, where the most innovative, exciting products—and the makers, inventors, and entrepreneurs behind them—get a voice. Since 2009, Tori has helped amplify stories through goal-driven campaigns, editorial content,and social media, activating a community that is now over 3 million strong.

  • Richard Hungerford

    Richard Hungerford

    Director of Product Management, Hootsuite

    Richard is responsible for leading the marketing, sales and product team of Hootsuite Campaigns. Prior to joining Hootsuite, Richard was CEO of Brightkit, a social marketing platform acquired by Hootsuite in July, 2014. He’s helped leading brands and agencies such as NBC, the NHL, Universal Music Group and 3M, launch social media campaigns.

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