How to Create a Social Media Marketing Plan

Candice Charleton
Candice Charleton
Senior Manager, Global Social and Community, Hootsuite


When creating a new social media marketing plan, you should first take a step back and look at the big picture.

What do you want to achieve? What’s currently working and not working? What are your top competitors doing on social media?

To help you get started, watch this 60-minute webinar covering some simple steps to follow—from setting goals and auditing existing social accounts to creating a realistic content plan and editorial calendar.

This webinar will share best practices used by other organizations, and leave you with practical tips you can apply to your own social strategy, including how to:

  • Set achievable—and impactful—social media objectives and goals

  • Create your content strategy and a series of social media templates for content

  • Track, evaluate, and refine your social media marketing plan for better results

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  • Candice Charleton

    Candice Charleton

    Senior Manager, Global Social and Community, Hootsuite

    Candice Charleton, Senior Manager, Global Social and Community oversees Hootsuite’s world class team of social content and engagement experts who own the organization’s global presence on pretty much every social media platform. She brings both agency and in-house experience in social media strategy and community building to her role, knowing that success with social requires staying nimble and measuring every result.

  • Dominique Jolicoeur

    Dominique Jolicoeur

    Digital Marketing Advisor at the Canadian Medical Association

    Dominique is a Digital Marketing Advisor at the Canadian Medical Association where she is responsible for the organization’s social media strategy and played a key role in CMA’s successful Demand a Pan advocacy initiative. In addition to holding a Master of Communication from the University of Ottawa, she recently completed the Advanced Social Media Strategy Certificate through Hootsuite and Syracuse University. Dominique also holds the position of Executive Vice-President of IABC Ottawa, the voice of Ottawa’s communication industry.

  • Kate Dalton

    Kate Dalton

    Customer Experience Manager at Vega

    Kate Dalton is the Customer Experience Manager at Vega, where she supports the company’s Digital Engagement Team – a squad made up of Registered Holistic Nutritionists, quick thinkers and smoothie drinkers! This crew is on the pulse of Vega’s growing online community, having conversations with brand lovers (and turning around brand haters) on the daily. As a customer of Vega before an employee, Kate uses her passion for the product to fuel how the company shows up online, building a strong and loyal following (one food pun at a time).

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