Deconstructing Social Selling: Strategy, Implementation & Measurement

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75% of buyers are looking to social media to educate themselves on buyer decision making. The writing is on the wall: If you’re not using social media to find new customers and keep a pulse on existing selling relationships, you’re falling behind.

But there’s still time. Watch Hootsuite and LinkedIn for a comprehensive webinar on where social media can seamlessly work into sales processes your teams already utilize today.

You will learn tactics for how to strategically approach a social selling program to drive revenue in today’s buying landscape, including:

• A closer look at today’s digital buyer

• Social selling defined

• Integrating social media into your sales team’s selling toolkit

• How to frame and implement a social selling program

• Measuring the attribution of your social sales efforts