Turning gut feelings into indisputable data is a challenge all good social marketers face—and discussions about the ROI of social media often stop being productive when an organization can’t get past the question of how to translate social media activity directly into financial results.
In this webinar, we’ll share the methodology and data our team uses in social ROI workshops with our clients to help you gather quantifiable data you can use to build a business case. We’ll share a model you can use to quantify the ROI of your social media efforts—and to help you back up your case with more hard data, we’ll share findings from the recently commissioned report from Forrester on the Total Economic Impact™ (TEI) of Hootsuite.
What you'll learn:
- How to quantify ROI in a way that speaks to your organization’s goals
- Different approaches to quantifying the bottom-line impact of social media investment
- Hard numbers from case studies, benchmarks, and our Forrester TEITM report to support your business case.