Elevating the Student Experience with Social Media

WebinarsSocial Marketing

Phil Chatterton
Phil Chatterton
Industry Principal, Higher Education, Hootsuite


Social media is a big part of every student’s life. So it should be an integral part of every educational institution’s communications plan. From boosting enrollment to promoting events to supporting student health, social lets you connect with students no matter where they are.

This webinar will cover:

  • The new communications, customer service, and social skills landscape in higher education

  • Real life examples of successful social communications at UBC and Bath Spa University

  • An interactive discussion between panelists on best practices in student engagement

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  • Phil Chatterton

    Phil Chatterton

    Industry Principal, Higher Education, Hootsuite

    Phil has over 15 years’ experience solving complex business challenges, working with some of the top higher education organizations in the world. Today, Phil partners with Hootsuite’s customers to outline digital strategies for the Social Campus.

  • Janine 2

    Janeen Alliston

    Senior Director of Communications for the Vice President, Students Portfolio, University of British Columbia

    Janeen leads an award-winning team of marketing and communications professionals who craft outstanding communications and service experiences designed to educate and engage UBC's diverse student body.

  • Rob Bonsall Head Square

    Robert Bonsall

    Head of Social Media, The Penn Mutual Life Insurance Company

    Rob Bonsall launched and leads social media marketing at Penn Mutual, where his team is responsible for building both the corporate and field social media strategy and programs.  With more than 30 years of professional experience, Rob is a seasoned and creative marketer with extensive experience in digital marketing, web site management, interactive usability design, social media sales enablement, advertising and marketing communications.  In his free time, Rob is a certified United States Masters Swimming Coach and Adult Learn to Swim instructor and enjoys leading adults to their fitness goals through swimming.

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