Details

Your organization’s core strategic capabilities are what set you apart from the competition.

In the face of uncertainty, it’s more important than ever to focus on your organization’s engine for sustainable growth by optimizing and directing resources to efforts that will help you thrive amid rapidly changing market dynamics.

That’s where an omnichannel strategy—a synchronized operating model in which all a company’s channels are aligned and present a single face to the customer—comes into play. To keep pace with today’s industry leaders, it’s vital for modern organizations to embark on an omnichannel transformation that views touchpoints not in isolation but as part of a seamless customer journey.

We’ve teamed up with the digital experts at Adobe and Hero Digital to share valuable insights on bridging the gap between digital and information technology—so you can get all the players in your ecosystem working together to support your marketing and business goals.

What you'll learn:

  • How to move from siloed tools to connected solutions
  • How customer behavior has shifted and how your organization can adapt
  • Why modernizing your infrastructure is key to increasing your team's agility
  • How delivering a digital customer experience can accelerate revenue


  • Photo of Brad Wochomurka

    Brad Wochomurka

    VP, Global Partners, Hootsuite

    Brad joined Hootsuite in 2017 and is responsible for global partnerships. His team oversees management of Hootsuite's top Strategic, ISV, Reseller, System Integrator and Solution Partnerships.

    For the past 15 years he and his teams have helped SaaS companies drive incremental revenue through mutually beneficial partnerships.

  • Photo of Rob Solomon

    Rob Solomon

    SVP - B2B Strategy

    For more than 15 years, Rob has pioneered digital growth strategies for complex B2B organizations, including some of the biggest brands in the world. Rob joined Hero Digital, when it acquired Bulldog, where he was its Founder and Chief Strategist. Rob’s client work, including creative, tech and program strategy, has been recognized and cited by many analysts, thought leaders, publishers and technology vendors and has won numerous industry awards. Before founding Bulldog, Rob was Founder & CEO of USOL Holdings (NASDAQ: USOL), a publicly traded telecom provider serving the multi-family industry.

    On a personal note, Rob serves on several corporate boards and is on faculty of Acton School of Business, one of the most competitive Entrepreneur MBA programs in the US. He resides with his wife in Austin, Texas.

  • Photo of Cody Crnkovich

    Cody Crnkovich

    Head of Platform Partners and Strategy at Adobe

    Cody is responsible for Adobe’s technology partners, including ISV, data, hardware and infrastructure partners, focusing on building a world-class Customer Experience ecosystem. 

    In addition to supporting the Marketing Cloud’s ecosystem and strategic relationships, Cody’s team is responsible for the Adobe Exchange Program, a program supporting the growth of tech partners integrating with and building upon Adobe technology. 

  • Photo of Gayle Riviere

    Gayle Riviere

    Partner Solutions Consultant at Hootsuite

    With over 10 years of experience working in tech, Gayle is passionate about helping customers achieve success and empowering businesses to connect, share and build authentic relationships with their customers.