Higher Education Webinar Series: Creating Authentic Social Experiences

Jon Nelson
Jon Nelson
Marketing Specialist, Colorado Technical University


In the latest webinar in our Higher Education Webinar Series, marketing and content specialists from Colorado Technical University and Creighton University show how they leveraged real alumni stories and student experiences to attract prospective students and increase current student engagement.

Authentic content that inspires conversation and encourages social sharing is the key to successful higher education social campaigns—especially when your aim is to engage with younger people who are turned off by overtly branded or unauthentic content.

Of course, the whole point of authentic content is you can’t create it all yourself. You can, however, start and join conversations and let user-generated content bridge the authenticity gap.

Higher Education Webinar Series: Creating Authentic Social Experiences

In this webinar you’ll learn:

  • How to create more engaging higher education campaigns using our powerful social campaign tool, Hootsuite Campaigns

  • Why universities need authentic content and engagement to connect on a deeper level with their audiences—and how to generate it

  • How new Hootsuite product updates, and recent Facebook and Twitter changes, can help you do more with social

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  • Jon Nelson

    Jon Nelson

    Marketing Specialist, Colorado Technical University

    Jon Nelson graduated from Columbia College with a BA in Journalism. He joined a small team working on a hyper local news website called The Windy Citizen, a user curated newspaper. He went on to work for clients of all sizes and types with CareerBuilder and then to launch a safe driving campaign for teens at the National Safety Council. Currently, he is the sole operator of social media for Colorado Technical University. Jon is also a partner in a small design and photography agency where he fills the roles of strategist, designer and project manager.

  • Lindsey Creath

    Lindsey Creath

    Senior Content and Social Media Strategist, Creighton University

    Lindsey Creath is the Senior Content and Social Media Strategist for Creighton University. She leads the inbound and content marketing strategic planning and implementation. Her responsibilities include creating visibility and awareness by leveraging and strategically publishing owned media. Prior to her time at Creighton, she spent ten years in destination marketing. Within that industry, she was responsible for promotion, logistics and implementation of large-scale events for the city, such as the U.S. Olympic Swim Trials, U.S. Senior Open, NCAA Basketball and Wrestling tournaments, and John Deere.

  • Jordan Mara

    Jordan Mara

    Corporate Account Executive

    Jordan Mara will be our moderator for our Higher Education Customer Community Webinar 3.0. Jordan has been with Hootsuite since October 2012 and has seen the company grow from 160 employees to +850, all while focusing on Higher Education. Be it an institution in Australia or Canada, Large or Small, Socially Mature or Entering the Space, Jordan has seen it all during his time. Reach him at @hootjordan to ask any questions you'd like!

  • James Partington

    James Partington

    Solutions Consultant, Hootsuite

    James is a Solutions Consultant at Hootsuite. Specializing in the education sector, he provides technical and subject matter expertise to organizations regarding their social relationship management infrastructure, enterprise social media security/compliance and overall social media management strategy. He has a background in digital & customer focused consulting and has a passion for helping organizations find & connect to their user base.

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