Hootsuite Social Breakfast 2018: #AALittleLifts

Caroline Smith Aa
Caroline Smith
Head of Brand & Go To Market, The AA

Details

With so many conversations happening on social media, how do you listen and become a part of the conversation?

The #AALittleLifts campaign did just that.

With a small budget, The AA listened to conversations on social and discovered inconveniences suffered by motorists during the winter months.

In this video, learn how to use social listening to harness trending conversations and increase customer brand satisfaction.

  • How to maximise impact from a small budget
  • The power of social listening

Please complete the form to watch

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