Hootsuite Social Breakfast 2018: Targeting new audiences

Kat Sutton400
Kat Sutton
Digital Communications Manager, Schroders


How do you take an idea and make it a reality in a traditional financial services environment?

Hear from Kat Sutton, Digital Communications Manager at Schroders, who discusses how MoneyLens, a millennials targeted investment advice website came to life. The campaign targeted a new audience that were disengaged with investing.

  • How to adapt your strategy to target new audiences
  • How to repurpose pre-existing content
  • How to take an idea and make it a reality

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