Hootsuite Social Breakfast 2018: Targeting new audiences
Kat Sutton
Digital Communications Manager, Schroders
Details
How do you take an idea and make it a reality in a traditional financial services environment?
Hear from Kat Sutton, Digital Communications Manager at Schroders, who discusses how MoneyLens, a millennials targeted investment advice website came to life. The campaign targeted a new audience that were disengaged with investing.
What you’ll learn
- How to adapt your strategy to target new audiences
- How to repurpose pre-existing content
- How to take an idea and make it a reality
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