Finding the Humanity in B2B Marketing

Robert Ratcliff
Robert Ratcliff
Head of Content, Barclays Corporate Bank

Details

Robert Ratcliff, Head of Content, Barclays Corporate Bank explores how he has listened to Barclays customers concerns and trends, to ensure their content touches the heart.

In this video, Robert talks about how to directly connect with customers and empower employees to champion content.

  • Empowering employees to champion content
  • Putting employees at the centre of your advertising
  • Importance of targeting marketing strategy to your customers’ needs

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  • Robert Ratcliff

    Robert Ratcliff

    Head of Content, Barclays Corporate Bank

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