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The COVID-19 pandemic has shaken the entire banking ecosystem and the way consumers interact with financial organizations. We’ve seen sweeping changes in the way we engage with customers and train employees—as well as in how financial brands are perceived.
How will consumer needs be affected in a post-pandemic landscape? How can financial services organizations use digital technology to navigate this new normal?
In this webinar, join the financial subject-matter experts from Facebook, Hootsuite, Adobe, and Hero Digital to discuss how financial services institutions can take steps to respond to the new reality of work.
What You’ll Learn:
- What society returning to work (or not) means for financial services organizations
- How social media offers a unique strength in times of crisis and beyond
- Tips on sharpening digital skills and integrations to minimize future business disruption
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Industries:
Davis Riar
Business Value Consultant at HootsuiteDavis works with Hootsuite’s financial services prospects and clients to help them understand how social media aligns to their organizational objectives. He also researches and analyzes industry trends.
Ben Cathers
Global Principal Solutions Consultant, HootsuiteBen partners with Hootsuite’s largest government and financial services clients to help address their unique digital transformation requirements. He works closely with customers and industry analysts to ensure our solutions meet and exceed compliance standards for enterprise social media management.
Christopher Young
Director Industry Strategy & Marketing, Financial Services at AdobeAs Director of Industry Strategy for Financial Services at Adobe, Christopher Young leads a team of industry specialists who work with Adobe’s financial services clients to help them develop best-in-class digital marketing strategies using Adobe Experience Cloud.
Prior to E*TRADE, he was the vice president of retail advertising at JPMorgan Chase. Young also has extensive agency experience working with a range of clients across traditional, direct and digital advertising and marketing programs.
Sarah Ohle
Senior Director, Strategy at Hero DigitalWith over 15 years of experience working across marketing strategy and research roles, Sarah is passionate about using data to inform business decisions and tell powerful stories about consumers. Prior to joining Hero Digital's Strategy team, Sarah held positions at agencies (GroundTruth), research companies (Nielsen), and brands (T-Mobile, Palm/HP).
Based out of the Minneapolis office, Sarah works with a broad range of clients nationally with a focus on some of Hero's largest Financial Services clients.
Lisa Willet
Industry Manager, Global Business Group, Financial Services at FacebookLisa Willett is currently Industry Manager for Financial Services at Facebook.
Lisa leads the team that manages Facebook’s business for West Coast-based Financial Services companies. Her team partners with these companies for marketing, payments and customer service-based innovation.
Prior to Facebook, Lisa worked at the Disney/ABC Television group where she held a variety of roles the last being the Vice President of Digital Sales and Operations for their local division. Lisa has a degree from UCLA in Communications.
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