It’s official: the role of the social marketer is changing. As organic reach continues to decline and engagement metrics disappear, brands are feeling the pressure to deliver concrete ROI.

According to Hootsuite’s Social Trends 2020 report, 44% of senior marketers aim to “drive conversions” with their social strategy. To achieve this, your organization needs fresh, actionable insights into your audience’s shifting preferences, demographics, and behaviours.

Join our webinar to hear from marketing experts as they share best practices on using social listening tools to analyze and understand audience behaviours. Plus, learn how to combine social and performance marketing strategies to build a successful marketing plan.