How to Build an Audience Driven Social Marketing Plan
Details
It’s official: the role of the social marketer is changing. As organic reach continues to decline and engagement metrics disappear, brands are feeling the pressure to deliver concrete ROI.
According to Hootsuite’s Social Trends 2020 report, 44% of senior marketers aim to “drive conversions” with their social strategy. To achieve this, your organization needs fresh, actionable insights into your audience’s shifting preferences, demographics, and behaviours.
Join our webinar to hear from marketing experts as they share best practices on using social listening tools to analyze and understand audience behaviours. Plus, learn how to combine social and performance marketing strategies to build a successful marketing plan.
What You’ll Learn:
- How to use social listening tools to understand different audience behaviours
- How to use a combination of social marketing and performance marketing strategies to reach your audience
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Samantha Burnet
Product Marketing Specialist, Ads | HootsuiteSamantha is a product marketer for Hootsuite Ads supporting the go-to-market strategy to drive value for customers through social advertising.
Savi Chakraborty
Product Marketing Manager, Ads, HootsuiteSavi is product marketer for Hootsuite Ads and leads the go-to-market strategy to drive value for customers through social advertising.
Monica Romanuic
Product Marketing Manager, HootsuiteMonica leads the go-to-market strategy for Hoosuite’s portfolio of engagement products enabling SMB and enterprise customers to strengthen their relationships by using social.
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