How to Launch Facebook, Instagram and Twitter Contests—and Measure their Success

Kyle Miller
Social Media Producer, TODAY at NBC News


From user-generated content campaigns to social quizzes and contests, there’s no better way to generate high-quality leads, engage your audience, and increase brand loyalty than social media contests and campaigns.

In fact, social campaigns are up to 60% more effective than traditional advertising, according to the McKinsey Global Institute.

To help you launch and measure top-notch social campaigns, watch this 60-minute webinar where you’ll learn how to:

  • Align your social objectives with the right kind of campaign—from a video contest to lead-generating sweepstakes

  • Launch and promote integrated campaigns across multiple networks, including Facebook, Twitter, and Instagram to maximise engagement and conversion

  • Measure the success of your social campaigns and gain actionable insights about your audience

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  • Kyle Miller

    Social Media Producer, TODAY at NBC News

    Kyle Michael Miller is a social media producer for NBC’s TODAY where he oversees the digital and social media platforms for TODAY’s Fourth Hour with Kathie Lee and Hoda and TODAY’s Take with Al Roker, Natalie Morales, Willie Geist and Tamron Hall. During his 6 years at NBC, he has also produced the Orange Room and helped integrate more digital elements into the live TV broadcast. You may have seen Kyle in front of the camera where he’s had the opportunity to tell uplifting and inspirational stories on the air.

  • Terra Scheer

    Communications Officer, BC Children's Hospital Foundation

    Terra is a seasoned communications professional with 12 years of experience in fundraising, communications and digital media. She is a key member of BC Children’s Hospital Foundation’s e-philanthropy team and for several years has led the organization’s digital media initiatives, including management of the website, social media channels and e-newsletters. Her experience in philanthropy also spans annual fundraising and events, including a management role in Miracle Weekend, a 2-day telethon raising over $18 million annually for BC Children’s Hospital.

  • Richard Hungerford

    Director of Product Management, Hootsuite

    Richard is responsible for leading the marketing, sales and product team of Hootsuite Campaigns. Prior to joining Hootsuite, Richard was CEO of Brightkit, a social marketing platform acquired by Hootsuite in July, 2014. He’s helped leading brands and agencies such as NBC, the NHL, Universal Music Group and 3M, launch social media campaigns.

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