How to Manage Social Media in a PR Crisis

Duncan Gallagher
Duncan Gallagher
Head of Crisis Management, Edelman


Social media has dramatically changed the way a corporate crisis can develop and escalate—and the ways in which companies around the world respond to them.

Watch this webinar featuring Edelman’s Head of Crisis Practice, Duncan Gallagher, who will look at trends in crisis management and the growing importance of social media.

Duncan will also discuss how U.S. crisis management techniques—and the crises themselves—differ from those in Europe, the Middle East, Africa, and around the world.

You’ll also get practical tips and best practices from Hootsuite social PR expert Merinda Peppard to help you manage your company’s social accounts if a crisis hits social media.

Illustrated by various real-life PR crises—and the role of social media—topics include:

  • The different legal, technology, and structural factors that influence how companies in different countries respond to a crisis

  • How a crisis can develop in social media, and the key role of social influencers

  • Best practices and practical tips for managing social in a crisis

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  • Duncan Gallagher

    Duncan Gallagher

    Head of Crisis Management, Edelman

    Duncan has over 20 years PR experience and is a specialist in crisis and issues management. Responsible for leading the Edelman Europe & CIS Issues Practice, Duncan has advised on issues including redundancies, product recalls, major crimes, data breaches, food contamination, malicious hacking, industrial accidents and fatalities, high profile closures, litigation support and media and regulatory investigations across the globe.

    With a keen interest in the digital space Duncan has developed and delivered scenario planning and training sessions for a number of blue chip international companies, presented media response training sessions at board level, produced internal crisis communications manuals and written training guides.

  • Merinda Peppard

    Merinda Peppard

    EMEA Marketing Director, Hootsuite

    In her role as Marketing Director, Merinda is responsible for leading Hootsuite’s marketing in EMEA. Her team positions Hootsuite as the social relationship platform of choice by managing integrated marketing programmes to educate large enterprises on how to unlock the business value from social media. You can find Merinda on Twitter @Peppard where she frequently writes about her love of Dim Sum

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