How to Protect Your Brand and Prevent a Social Media Crisis

Ali Cannavino
Senior Manager, Strategic Partnerships, ZeroFOX


Social media presents a great chance for you to connect and engage with prospects, customers, and fans.

But with that opportunity comes some real risks that need to be effectively managed.

We’ve hosted this webinar to show you the steps you can take to reduce social media risks—including dangers such as impersonator accounts and phishing attacks.

In this free 60-minute webinar you’ll learn:

  • Why managing your brand reputation on social media is just as important as managing it offline

  • How to identify—and deal with—impersonator accounts, phishing attacks, and other external risks

  • Strategies for securing your social environment, including permissions, approvals, and effective education

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  • Ali Cannavino

    Senior Manager, Strategic Partnerships, ZeroFOX

    Ali leverages over 10 years of experience in digital marketing and advertising to help brands learn about protecting their social media assets through intelligent, machine learning software. Ali has a history of strong relationship driven partnerships across wide variety of industry verticals including hospitality, B2B, fashion, legal, retail/CPG and entertainment. She looks at social media protection holistically and helps develop reasonable and attainable solutions.

  • Candice Charleton

    Senior Manager, Global Social and Community, Hootsuite

    Candice Charleton, Senior Manager, Global Social and Community oversees Hootsuite’s world class team of social content and engagement experts who own the organization’s global presence on pretty much every social media platform. She brings both agency and in-house experience in social media strategy and community building to her role, knowing that success with social requires staying nimble and measuring every result.

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