Inside WWF International's Innovative Endangered Emoji Campaign


WWF International's Endangered Emoji campaign to help save the Spider Monkey, Giant Panda, and 15 other at-risk species is an international social success story.

Watch this webinar to hear exactly how WWF created a global campaign with social analytics at its centre—and find out some of the key learnings that will help you to successfully build and launch social campaigns.

In this webinar, WWF’s Digital Innovation Manager, Adrian Cockle takes us behind the scenes to highlight how social campaigns help WWF drive awareness of their global initiatives. We will explore:

  • How to plan and run a successful global awareness campaign

  • Campaign best practices including publishing, engagement, monitoring, and reporting

  • Key learnings from WWF’s global Endangered Emoji campaign

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