Optimising Instagram for Your Business

Andy Au
Social Content Lead, Hootsuite


Brands do really well on Instagram. In fact, engagement is 10x higher than on Facebook, 54x higher than on Pinterest, and 84x higher than on Twitter. Those are insanely high engagement numbers by anyone’s standards.

But it’s not just about being there—you have to know what you’re doing, too. That’s why we hosted a webinar to show you what works, what doesn’t, and how to get your piece of those impressive numbers.

Watch to learn:

  • Effective ways to grow your Instagram following, increase engagement, and drive sales

  • How to integrate Instagram into your existing social marketing strategy

  • Real company success stories and lessons learned

Please complete the form to watch

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  • Andy Au

    Social Content Lead, Hootsuite

    Andy Au is the Social Content Lead at Hootsuite and currently manages publishing across Hootsuite’s social channels. Since 2011, Andy has helped grow the marketing efforts for the company which has seen growth in excess of 15 million users. Previously, he oversaw Hootsuite’s paid social media advertising program and management of the blog.

  • Helen de Faye

    Global Content Leader at Destination Canada

    Helen is the Global Content Leader at Destination Canada, the country’s national marketing organization. She is responsible for the execution of the organization’s global content strategy focused on inspiring international travellers to explore Canada's extraordinary experiences from coast to coast.

  • Amanda Rotstein

    Digital Editor, Roots Canada

    As the Digital Editor for roots.com, Amanda is responsible for branding, partnership activations, social media and content strategy. She’s a brand builder and architect of creative content with experience implementing digital projects and directing content for major Canadian publications and corporations.

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