Safeguarding Your Social Campus

Phil Chatterton

Director of Enterprise, Public Sector, Hootsuite

Details

Everyone—including your students—is on social.

While student engagement can drive your strongest advocacy, it can also be a source of misinformation in an emergency. That’s why it’s crucial to have a social media strategy for managing on-campus risk.

Learn how other organizations have dealt with crises, key lessons learned, and how to prepare your own campus.

What You’ll Learn:

Securing your social media accounts and disseminating information fast and accurately in an emergency
Monitoring sentiment across multiple social media channels to detect trends and address potential problems
How social was used as a critical communications channel during on-campus flash floods at Texas A&M University

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Industries:

Higher Education

Phil Chatterton
Director of Enterprise, Public Sector, Hootsuite
Phil has over 15 years’ experience solving complex business challenges, working with organizations all over the world. Today, Phil partners with Hootsuite’s customers to outline digital strategies for governments on social.
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Krista Smith
Director of Social media in the Division of Marketing & Communications, Texas A&M University
Krista Smith is the Director of Social media in the Division of Marketing & Communications at Texas A&M University. Krista curates the digital presence of the university to grow the Texas A&M brand and provides strategic direction for the school’s social media program. She’s built and managed content and campaigns across Texas A&M’s social media platforms, leading to the university consistently being recognized each year as one of the most engaging and influential universities online. Krista holds a B.A. in Communication from Texas A&M and an MBA with a concentration in marketing from the University of Houston.
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