Social Selling: Building a Successful Program

WebinarsSocial Selling

Mary Shea
Mary Shea
Principal Analyst, Forrester


With traditional sales channels fatigued and buyers becoming desensitized to generic messaging, it’s tough out there for salespeople. To stay ahead of the game, sales leaders must get serious about integrating social into their sales strategies.

In this webinar, we host Forrester Principal Analyst, Mary Shea, along with Hootsuite's own Amy McIlwain in order to provide you with actionable information and strategies to help you get the most out of social selling.

  • Gaining organizational buy-in
  • How to build your own social selling program
  • Choosing the right tools for your organization

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  • Mary Shea

    Mary Shea

    Principal Analyst, Forrester

    Mary writes for and advises clients on routes-to-market strategies in the age of the customer. Her research specifically focuses on the evolving B2B buyer and how business leaders must adapt, organize, and enable their marketers, sellers, and channel partners to succeed with empowered B2B buyers both today and in the future.

  • Amy Mcilwain

    Amy Mcilwain

    Global Industry Director, Financial Services at Hootsuite

    Amy leads the financial services team at Hootsuite. As a social media speaker, best-selling author, and compliance expert, she’s appeared on FOX, CBS, ABC, and NBC.

  • Reid Robinson

    Reid Robinson

    Social Selling Solutions Consultant, Hootsuite

    Reid has implemented and continues to lead social selling initiatives for Hootsuite’s sales organization. He’s helps some of the world’s largest brands educate their global sales teams on employee advocacy and leveraging the power of social selling to find more contacts, build better relationships and ultimately close more business. He’s been known to play Muggle Quidditch and can usually be spotted with his corgi Oshie.

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