Resource LibraryNot Categorized

The buying journey is changing when it comes to modern shoppers.

Social media has begun to unseat search as a key driver of the buying process—especially for high-ticket products and services. That means global companies have to be able to connect locally with social—through agents, advisors, and local sales teams—to make a real impact.

Our white paper Engaging Customers Locally: How Social Is Changing The Local Buying Journey includes research and market-tested findings we’ve discovered working with hundreds of organizations about how modern buyers use social media to research and decide what to buy in their neighborhoods, including:  

  • 5 ways you can connect local activity to your global messaging

  • How buyers use social hyperlocally—and why search matters less

  • Why digital natives are shifting from search to social—and why you should care

To learn how and why your local sales team should engage with buyers on social, just fill in the form on the right side of this page, and you’ll get instant access to Engaging Customers Locally: How Social Is Changing The Local Buying Journey.

Register Now to Access Your White Paper

Download your resource now

Share This:

Related Resources

owly asset not found
Case Studies

Penn Mutual Case Study page

With a content studio and library of pre-approved content, Penn Mutual helps time-strapped 
financial professionals deliver more value to clients
owly asset not found
Case Studies

British Museum Case Study Resource

With a social media strategy focused on engagement and customer experience, 
the Museum has grown its social audience faster than its peers
IAG Case Study Resource Image
Case Studies

IAG Case Study Resource Content

The insurance leader arms reps with social media technology, content, and training to engage broker audiences in an authentic way
Get the training you need to grow your career