Resource LibraryNot Categorized

How ARTE TV launched a 24 hour multilingual campaign that drove international awareness and viewership

Based in Strasbourg, ARTE (Association Relative a la Television Europeenne) is a Franco-German television network. Being a multi-national program, one of their greatest challenges is working between multi-lingual teams in France and Germany. Although regional teams manage their own channels, they must collaborate, strategize, organize and secure social media to remain cohesive and on brand.

  • 9,500 uses of the #24hJerusalem campaign hashtag

  • 32% increase in social reach

  • 11.3 million viewers in Germany and France over the 24 hour program

Learn how ARTE uses Hootsuite to collaboratively launch a 24 hour campaign to drive viewership and increase audience engagement on social media.

Our communications can’t always go through Strasbourg headquarters, but we need to oversee all brand and campaign communications. Hootsuite fills that need.

- Valentin Duboc, Head of Digital Marketing, ARTE G.E.I.E

Download your resource now

Share This:

Related Resources

owly asset not found
Case Studies

Penn Mutual Case Study page

With a content studio and library of pre-approved content, Penn Mutual helps time-strapped 
financial professionals deliver more value to clients
owly asset not found
Case Studies

British Museum Case Study Resource

With a social media strategy focused on engagement and customer experience, 
the Museum has grown its social audience faster than its peers
IAG Case Study Resource Image
Case Studies

IAG Case Study Resource Content

The insurance leader arms reps with social media technology, content, and training to engage broker audiences in an authentic way
Get the training you need to grow your career
Start Learning Now—for Free

©  2022 Hootsuite Inc. All Rights Reserved.

Get Hootsuite for iOS on the App StoreGet Hootsuite for Android on the Google Play Store