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Using social to connect with hard-to-reach audiences and inspire action worldwide

UN Women is the United Nation’s entity for gender equality and the empowerment of women. Among 17 independent NGO National Committees that support this mission, the Singapore Committee for UN Women focuses efforts regionally in Asia-Pacific, Africa, and the Middle East. The Singapore Committee used Hootsuite to launch a global competition, Project Inspire: 5 Minutes to Change the World, that empowered youth to pitch how they can improve the lives of women and girls in the region.

Download this case study to discover how the Singapore Committee for UN Women used Hootsuite to:

  • Source, recruit, and connect with 29 ambassadors in 31 hard-to-reach countries

  • Manage high volume of content contributors to source best content and ideas

  • Field the over 1,800 pitch proposals from over 70 countries that Project Inspire received

  • Reach local and global audiences, including some of the 19,430 girls and women positively impacted by the campaign

We believe in social marketing campaigns like Project Inspire because it empowers youth to not only acknowledge global gender issues but also come up with innovative solutions.

—Amra Naidoo, Project Inspire Team Lead, Singapore Committee for UN Women

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