Resource LibraryNot Categorized

In this report, we examine global social media trends impacting the health care sector. You’ll learn how health care organizations are using social media to attract prospective patients, create brand advocates, and improve the patient experience.

Whether a patient is researching a new doctor or sharing their health story on Facebook, social media now occupies a central role in creating meaningful connections with patients at every stage in their health care journeys.

In this report, you’ll learn how to align your marketing and communication strategies with these new patient behaviors on social media. Based on global data, this analysis of industry-specific trends shows that social media usage isn’t slowing. It’s accelerating, especially as a discovery and research tool for patients.

Read this report to learn:

  • How patients are using social media to research health care options.

  • Why the Mayo Clinic is scaling social media with digital skills training.

  • How health marketers are investing their digital budgets.

This report is based on trends we’re seeing in our global customer community—which includes 15 million social media professionals and 800 of the Fortune 1000—as well as analyst reports and interviews with industry experts.

Download your resource now

Share This:

Related Resources

owly asset not found
Case Studies

Penn Mutual Case Study page

With a content studio and library of pre-approved content, Penn Mutual helps time-strapped 
financial professionals deliver more value to clients
owly asset not found
Case Studies

British Museum Case Study Resource

With a social media strategy focused on engagement and customer experience, 
the Museum has grown its social audience faster than its peers
IAG Case Study Resource Image
Case Studies

IAG Case Study Resource Content

The insurance leader arms reps with social media technology, content, and training to engage broker audiences in an authentic way
Get the training you need to grow your career