In this webinar, guest speaker Masha Gindler, ‎Deputy Director at NYC Mayor's Office of Digital Strategy shares the three key roles social media plays in her city’s digital strategy.

These roles—which Gindler argues are applicable to governments of all sizes and levels—are:

  • Social Media as Responsible Communications: As more New Yorkers get their information through social media, the city has to ensure their social media messaging is strong
  • Social Media as Advocacy: Social media allows the city to promote the values of this administration, or of individual offices
  • Social Media as Service Delivery: Social media is evolving as a tool that agencies can use to connect people with services, receive feedback, answer questions, and more.

Watch this exclusive webinar to hear about some of the key lessons NYC learned in their quest to become the world’s premier digital city.