Best Practices for Using Search and Social Advertising Together

WebinarsSocial Marketing

Headshot Ryan G
Ryan Ginsberg
Global Director of Paid Social at Hootsuite


According to eMarketer, global digital ad spending will rise 17% to $327 billion this year, with Google and Facebook leading the pack. Facebook has two billion monthly active users, while Google Ads reaches billions of people each and every day.

If you want to effectively reach customers and drive them through the purchasing funnel, Google and Facebook are the places to be. But how do you know when and how to use social and search advertising campaigns as part of your ads strategy?

Join us for this webinar where experts will share how to use search and social most effectively together.

  • When to use search vs. social and how they can complement each other
  • How to determine when to use Facebook or Google ads at each stage of the buying journey
  • Which metrics matter for Facebook and Google ads and if they can be used interchangeably

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  • Headshot Ryan G

    Ryan Ginsberg

    Global Director of Paid Social at Hootsuite

    As Global Director of Paid Social at Hootsuite, Ryan leads the enterprise strategy that helps organizations bridge the gap between organic and paid to drive business results through social. He brings 15 years of experience in the digital advertising space with a track record of connecting brands to their customers across platforms.

  • Sheek Quinn 465X0 C Default 1

    Quinn Sheek

    Director of Demand Generation at DEG

    An industry veteran, Quinn has broad experience defining demand generation strategies across a number of verticals — B2Bs, restaurants, CPG, higher education, financial services, technology & recruiting, and retail. After beginning her digital practice in SEO, she has developed and demonstrated expertise in paid search, display, paid social, content strategy and affiliate marketing along the way.

  • Antonio Calero Profile 1 1

    Antonio Calero

    Head of Marketing Services, Hootsuite

    A social media author, award winning blogger and international speaker, Antonio has been helping businesses achieve their online goals for over 15 years. He's a regular contributor to industry leading websites like Social Media Examiner, Razor Social or Jon Loomer Digital. As Hootsuite's Head of Marketing Services, he manages an international team of consultants assisting clients with their online advertising needs.

Interested in learning more?