How to Develop an Influencer Marketing Strategy

Alicia Taggio
Alicia Taggio
Content Marketing Manager at Flight Centre


Influencer marketing involves partnering with people your audience listens to and respects to help your messages stand out.

However, 75% of brands struggle to identify the right influencers, according to a May 2015 study by Schlesinger Associates for Augure.

Watch this webinar on creating a successful influencer marketing strategy. You’ll learn how to identify and connect with the influencers who can make the difference between your audience tuning you out or engaging with you.

In this webinar, you’ll learn:

  • Why you need an influencer strategy in 2016—and how to identify the right influencers to partner with

  • How to maintain productive relationships with your social media influencers

  • How other brands engage with influencers—and what you can learn from their success stories

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  • Alicia Taggio

    Alicia Taggio

    Content Marketing Manager at Flight Centre

    As the Content Marketing Manager at Flight Centre, Alicia oversees the social media and content strategy for Flight Centre Travel Group’s lesuire and corporate brands in Canada. In her role she manages branded campaigns including video content, contesting strategy and influencer relations programs to help bring Flight Centre's travel expertise to the forefront and humanize the brand.

  • Andrew Grill

    Andrew Grill

    Global Managing Partner at IBM Social Consulting

    Based in London, Andrew is an internationally renowned thought leader in the fields of social business, digital transformation and social media networks. Currently, Andrew is Global Managing Partner, with IBM Social Consulting based in London. In this global role, Andrew and his team are responsible for developing and delivering a truly consultative approach across the whole of IBM, bringing together the best of IBM’s Smarter Workforce and Social offerings, with world-class consulting services.

  • Matt Diederichs

    Matt Diederichs

    Social Campaigns Specialist at Hootsuite

    Matt leads the social component of Hootsuite's product launches and brand campaigns as Social Campaigns Specialist. Matt brings full-stack digital marketing experience, specializing in engaging social media activations. You'll find him blogging on Medium @mattddrchs, playing outside with #ExploreBC, or taste-testing craft beer.

  • Merinda Peppard

    Merinda Peppard

    EMEA Marketing Director, Hootsuite

    In her role as Marketing Director, Merinda is responsible for leading Hootsuite’s marketing in EMEA. Her team positions Hootsuite as the social relationship platform of choice by managing integrated marketing programmes to educate large enterprises on how to unlock the business value from social media. You can find Merinda on Twitter @Peppard where she frequently writes about her love of Dim Sum

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