According to research by Hootsuite and Forrester, 78% of financial advisors are already taking advantage of social media to drive sales revenue—and social sellers are outperforming peers who don’t use social by 72%.
So how do financial services organizations formalize the use of social media across their businesses to generate and nurture leads and win new business? Regardless of where your organization is at in its social selling journey, you need a roadmap in place to ensure you’re maximizing the opportunity that social media presents.
In this 2-day series, we’ll address the different social selling needs of your business. Register for one or both days of this 2-day series to equip your organization with the strategy, tactics, and tools you need to succeed in social selling.
Scaling Your Social Selling ProgramSocial selling in financial services is not a one-off project. When done right, it is a multi-stage, multi-year journey. In this webinar Pershing's Head of Corporate Communications, Anthony Sicoli will walk us through the steps necessary to go from social novices, to experts, to superstars, as well as the learnings and challenges they faced when evolving their own social selling program.
Anthony has oversight of public relations, social media, client communications, internal communications and engagement, executive communications and philanthropy and corporate social responsibility.
Prior to joining Pershing, Tony served as Vice President, Global Brand and Communications, where he led Dun and Bradstreet’s strategic initiative to modernize and activate its 173 year old brand.
Ben partners with Hootsuite’s largest government and financial services clients to help address their unique digital transformation requirements. He works closely with customers and industry analysts to ensure our solutions meet and exceed compliance standards for enterprise social media management.