Social media users produce billions of posts every day that reveal their motivations, loyalties, preferences, and dislikes. This information can be invaluable for your business—but only if you know how to use it.

In this webinar, experts from Brandwatch and Hootsuite share top tips and best practices for not only gathering the right social intelligence, but how you can use it to drive marketing and sales decisions.

You’ll learn:

  • How to tap into social media to gain valuable insights about your customers
  • How to use data collected through social listening to guide business decisions
  • Best practices for using social intelligence to drive successful customer experiences