From providers to benefit companies and other health care organizations in between, social media is solving tough problems and creating incredible new opportunities in all facets of health care. We invited industry leaders at Kaiser Permanente, Advocate Health, and Express Scripts, to discuss how you can leverage the power of social media to make an impact and stay compliant.
The ways social can benefit health care providers, benefit companies, and other health care organizations
How social can be used to activate brand advocates and drive loyalty for physicians and services
What social media strategies are working for leaders in the industry
Vince Golla leads social media for Kaiser Permanente, a $60 billion integrated healthcare organization with 190,000 employees and physicians. Vince works with extraordinarily talented colleagues and together they promote and protect Kaiser Permanente in the digital space.
Ellen Drazen works in Corporate Communications at Express Scripts, the nation’s largest pharmacy benefit manager, serving 85 million Americans. She is responsible for corporate social media strategy and content marketing.
Sarah Scroggins is the Manager of Social Media at Advocate Health Care – the largest health system in Illinois – and has been there for five years, working in public affairs and marketing and most recently in the social role for two years. She was born and raised in the suburbs of Chicago but loves to spend time in the city, whether it’s trying the next best brunch place or running on the lakefront. She also loves vacationing with her husband and enjoys time with her two pups.
Ed is a well-known industry expert on the use of social media by hospitals and health care systems. He led social media adoption at the University of Maryland Medical System, founded the Hospital Social Network List, and was an early advisor to the Mayo Clinic Social Media Network. Now a consultant, Ed works with health care organizations on all aspects of their digital strategy.